Behind The Brand
"I am not a brand designer...
...but I did stay at a Holiday Inn once!"
I started the branding search by testing terms commonly associated with partnering technologies. This felt like it missed our core offering - a responsive, feature-full, component library that values near limitless customization and unlocks seamless cross-team collaboration.
“Station” is a single hub where traffic converges on its way to a destination.
"Station UI" refers to the collaborative convergence of team decisions where ideas move toward their destination of successful deployment.